Do I Need a Website If I Already Have a Facebook Page?

Why owners ask this

A Facebook page is free, quick to set up, and many of your regulars already follow it. So it is fair to wonder whether a website is worth it. The honest answer: social pages and websites do different jobs, and most local businesses do best with both.

What social pages do well

• Posting news, specials and photos quickly.
• Keeping in touch with customers who already know you.
• Collecting comments and messages.

What a website does that social cannot

You own it

A social page lives on someone else's platform. Rules, layouts and reach change without notice, and an account can be locked. A website on your own domain stays yours.

It reaches people who do not know you yet

When someone searches for a service near them, search engines show websites far more prominently than social posts. A website with clear services, location and hours gives Google something to point people to.

It answers questions without a message

Prices, service area, hours, what is included and how to book: a good website answers these on one page, so the customer can call ready to buy instead of sending a message and waiting.

It makes you look established

Many people check for a website before they call. A professional site tells them you are a real, active business.

Use both, and link them

Keep posting on social, and point every profile to your website. Put the phone number, booking link and services on the site, where they are easy to find and always up to date.