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Check Website Mobile Friendly: A Small Business Guide

By Ryzon Automation Team11 min read

Plumber at the open back of a work van checking a business website on a smartphone

Does your small business website actually work on a phone? Use this straightforward checklist to test navigation, readable service details, loading and contact buttons before customers struggle to reach you.

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A customer searching for a plumber, salon, or landscaping company usually wants clear answers quickly. They need to find the right service, understand what the business offers, and get in touch without struggling with the website.

If your website looks fine on a computer but becomes difficult to use on a phone, potential customers may leave before making an inquiry.

To check website mobile friendly performance, start with your smartphone. Test the actions customers need to complete, record anything that doesn't work, and use free tools to investigate display problems.

You don't need a paid technical audit to spot many common issues. A practical test of your homepage and main service pages can show you where customers are getting stuck.

How to check if a website is mobile friendly

A mobile-friendly website adjusts to different screen sizes while keeping its information readable and its features usable. Visitors should be able to find services, understand the business, and make contact without repeatedly zooming or struggling with small buttons.

Start with your own smartphone

Open your website in your phone's browser and visit it as if you were a potential customer.

Check the homepage in portrait orientation first. Look for text that overlaps, images that extend beyond the screen, and buttons that are difficult to tap.

Then try these actions:

  1. Find a service you might need.
  2. Read its description and work out exactly what's included.
  3. Find the business phone number and tap it.
  4. Open another important page using the website menu.
  5. Complete and submit the contact form.

Don't stop at whether the homepage loads. A page can look perfectly acceptable while an important button or contact feature doesn't work.

Check more than your homepage

Repeat the test on your main service pages and contact page.

For example, a plumbing company might have a clear homepage but an emergency plumbing page where the phone number is difficult to find. A landscaping business might explain its services well but leave visitors without an obvious way to request an estimate.

Test the pages customers are most likely to visit before contacting you.

Use this five-point mobile website checklist

The best way to check a website on mobile is to follow the same steps a customer would take before choosing your business.

Use these five tests on your homepage and each main service page.

1. Can customers find the service they need?

Pass: Visitors can quickly locate the relevant service through the homepage or menu.

Fix: Important services are buried, missing from the menu, or difficult to identify.

Example: Someone looking for lawn maintenance should be able to find that service without searching through unrelated landscaping information.

2. Can visitors understand exactly what you offer?

Pass: The page clearly explains the service, what work is included, and any important details customers need before making contact.

Fix: Descriptions are vague, important information is missing, or oversized photographs push useful details out of view.

Example: A landscaping service page might mention garden maintenance but fail to explain whether planting, lawn care, or other work is available. A clearer description helps visitors understand the actual offer.

3. Can customers tap your phone number?

Pass: Your business number is visible, readable, and opens the phone's calling screen when tapped.

Fix: The number is missing, difficult to find, or displayed as ordinary text that doesn't open the calling interface.

Example: A plumber may display a phone number in the website header, but if tapping it does nothing, a customer must copy it manually before calling.

4. Can visitors move between important pages?

Pass: The menu works, its links are easy to tap, and visitors can reach Services, About, and Contact without confusion.

Fix: Menus overlap, links are too close together, or important pages are difficult to reach.

Example: A salon customer should be able to move from the homepage to the treatments page and then to Contact without repeatedly opening and closing a crowded menu.

5. Can customers submit an inquiry?

Pass: Visitors can find the contact form, complete its fields, and submit their message successfully.

Fix: Fields are difficult to select, the keyboard covers important controls, error messages are unclear, or the submission fails.

Example: A salon contact form may look fine on a computer but become unusable on a phone because the submit button disappears below an incorrectly sized form.

Record your results

Don't give your website an arbitrary score. Record Pass or Fix for every task on the homepage and main service pages.

Use this table as a working record:

Customer taskHomepageMain service pages
Find a servicePass / FixPass / Fix
Understand the offerPass / FixPass / Fix
Tap the phone numberPass / FixPass / Fix
Move between important pagesPass / FixPass / Fix
Submit an inquiryPass / FixPass / Fix

A Fix means you have identified something that needs attention. Retest it after making a change.

Prioritize failures that prevent customers from contacting you. A broken phone link or failed inquiry form needs immediate attention. Missing service details are usually content fixes. Overlapping menus, repeated display problems, and buttons that don't respond across several pages may point to a deeper design or functionality issue.

This distinction helps you avoid paying for a complete redesign when a simple content correction would solve the problem.

Free tools to check website mobile friendly performance

Hands-on testing should come first, but online tools can help identify technical problems that aren't immediately obvious.

Run a free speed and mobile check

Google's free PageSpeed Insights tool at pagespeed.web.dev tests a page on a simulated phone. It reports how fast the page loads and flags common mobile problems, such as text that's too small, tap targets that are too close together and images that are too large.

Bing Webmaster Tools has also offered a mobile friendliness check for sites you've added to your account. Either way, test individual service pages as well as your homepage. A page that works correctly doesn't guarantee that every other page has the same layout.

You may also find older articles recommending Google's Mobile-Friendly Test. That tool is no longer available.

Google retired its Mobile-Friendly Test, its API, and the Search Console Mobile Usability report in December 2023. Its official announcement confirms the retirement.

Google still recommends mobile-friendly websites. Its current mobile-first indexing documentation explains how Google uses the mobile version of website content for indexing and recommends responsive web design.

Preview your website with Chrome Developer Tools

Chrome includes a Device Toolbar that lets you preview a website at different screen sizes.

On a computer:

  1. Open your website in Chrome.
  2. Open Developer Tools.
  3. Select the Device Toolbar.
  4. Choose a phone-sized screen.
  5. Inspect the page for overlapping text, broken menus, and misplaced buttons.

This preview is useful when investigating a layout problem. However, it doesn't confirm that every button, calling link, or contact form works correctly.

Use it alongside PageSpeed Insights and your smartphone rather than treating an automated result as a complete assessment.

Why real-phone testing still matters

A website preview cannot fully reproduce every touch interaction or mobile browser behavior.

If a button appears correctly in a desktop preview, tap it on an actual phone to confirm that it works. If a form appears correctly sized, submit a real test inquiry to check the complete process.

The purpose of testing is to find obstacles that affect customers, not simply to obtain a passing result from an online tool.

Mobile website problems that can cost you inquiries

A website may display correctly on a small screen but still make important customer actions difficult.

Phone numbers that are hard to find

Imagine someone whose heating stops working and who needs an HVAC company.

If your number is hidden at the bottom of a long page, that visitor has to work harder to contact you.

Make the number easy to locate and turn it into a clickable calling link. Test it rather than assuming the link works because the number is visible.

Service information that's difficult to read

A landscaping company should explain the services it provides. A salon should make its treatments easy to identify. An auto repair shop should describe the work it handles.

If the information is missing on both desktop and mobile, the problem is probably the content.

If the information exists on desktop but disappears or becomes difficult to read on a phone, investigate the mobile layout instead.

Crowded menus and difficult forms

Small buttons, overlapping menus, and poorly sized form fields create practical problems.

A homeowner requesting a cleaning estimate shouldn't have to zoom in repeatedly or struggle to select form fields.

If the menu fails to open or the form refuses to submit, you're dealing with a functionality problem, not simply a writing issue.

Identifying the type of failure helps you choose the right fix.

How to fix a website that is not mobile friendly

Start with the problems you recorded. Some require only small edits, while others need attention to the website's underlying design.

Quick fixes you can try yourself

Try these changes first:

  • Make service descriptions clearer and easier to read.
  • Put important services in an easy-to-find menu.
  • Make your phone number visible and clickable.
  • Shorten unnecessarily long paragraphs.
  • Reduce oversized images that push useful information down the page.
  • Simplify contact forms and make the submit button easy to reach.

These changes can help if your website already has responsive design, which allows its layout to adjust to different screen sizes.

After editing, repeat the five customer tasks. Check that the change solved the original problem without creating another one.

When you need better website design

If several pages have overlapping text, broken menus, or misplaced buttons, the underlying design may need attention.

The same applies when forms repeatedly fail or important features don't work on mobile devices.

Mobile-friendly templates can provide a starting point, but a template alone doesn't guarantee a useful website. Your service information, photographs, navigation, and contact options still need to work together.

If the same problems appear across multiple pages, repeated small edits may not be enough.

What to look for in website design services for small business

Before choosing a website provider, find out what's included, what you'll pay, and what happens after the website is ready.

Look for professional website design that includes mobile usability, SEO, and analytics. Ask whether ongoing changes and support are included, rather than assuming they're part of the service.

Ryzon Automation provides website design and business automation for small businesses in Commerce Township, Michigan, and across the US.

Its professional websites include SEO and analytics on every plan.

Additional services depend on the plan:

  • Growth: Business automations, custom dashboards, and traffic tracking.
  • Complete: Custom design and free lifetime changes.

The current offer is:

$0 design fee and $0 upfront on every plan (limited time). Free design demo, ready as soon as the next day. Plans from $40/mo. Pay yearly, get 2 months free.

For more advice before choosing a provider, read what small businesses should look for in a website provider.

If your test reveals problems that basic edits won't solve, professional help may be the next practical step. You can explore the design before deciding whether to move forward.

How to know when your small business website is ready

Your website is ready for customers when they can find your services, understand what you offer, and contact your business without unnecessary effort.

Your final mobile-friendly pass-or-fix checklist

Repeat the five customer tasks on your smartphone and record the results for your homepage and main service pages.

  • [ ] Customers can find the service they need.
  • [ ] Service descriptions explain exactly what's offered.
  • [ ] The business phone number opens the calling screen.
  • [ ] Important pages are accessible through working navigation.
  • [ ] Contact forms accept and submit inquiries successfully.

Any remaining Fix should have a clear next step. Decide whether it needs a content edit, a layout correction, or a functionality repair.

What should you fix first?

Start with anything that prevents a customer from contacting your business.

A broken phone link or failed contact form deserves attention before a minor spacing issue. Missing service information should also be corrected because visitors need to understand what they're contacting you about.

Repeat the test after major content changes, redesigns, or new features. This gives you a practical way to catch problems before they affect more visitors.

If you're wondering how to check my website is mobile friendly, the five customer tasks provide a straightforward starting point. Record the results, fix the biggest obstacles, and test again.

Frequently asked questions

Is my website mobile friendly on Google?

Google's former Mobile-Friendly Test is retired, but you can still assess your website using your smartphone, Chrome's testing features and Google's free PageSpeed Insights.

Google uses mobile-first indexing, meaning it uses the mobile version of website content for indexing and ranking. A usable mobile website matters, although it doesn't guarantee higher search rankings.

How to make a mobile compatible website in HTML?

Use responsive web design, a correctly configured viewport, flexible images, and CSS media queries to adapt your pages to different screen sizes.

If you're not comfortable editing HTML and CSS, a web designer can handle the technical work.

What are the top 10 responsive websites?

There isn't one authoritative list of the best responsive websites.

Instead, look for examples with readable text, clear navigation, accessible contact details, working forms, and layouts that adapt to different screen sizes.

How to view a non-mobile site?

Open the website in Chrome on a computer and use Developer Tools to preview smaller screen sizes.

This helps identify layout problems, but you should also test the website on an actual smartphone to confirm that its features work.

How to view a website as mobile?

Open Chrome Developer Tools and enable the Device Toolbar. Select a phone-sized screen and inspect the page width, navigation, buttons, and layout.

Then visit the same page on your phone to test its actual functionality.

How to check website mobile friendly free?

Start with your smartphone and test the five customer tasks in this guide. You can also use Google's free PageSpeed Insights and Chrome's Device Toolbar to investigate display problems.

These checks help identify common issues without paying for a technical audit.

Your next step is straightforward: open your website on your phone, complete the five customer tasks, and record every problem you encounter.

Fix the most urgent issues first. If your website needs more than a few small changes, consider a provider that explains its services and pricing clearly before you commit.

Get your free demo at ryzonautomationllc.com. No credit card, no commitment.

  • #mobile
  • #web design
  • #checklist
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